Social media seems to be the trendy thing for all local businesses to do. We seem to love the idea of messing around on our phone and calling it business.
The cool thing is it’s true…to an extent. Sometimes it’s just an excuse to put off some other task that needs to be done. But that aside, here are some ideas that can help you.
Some people wonder why bother with fancy camera equipment when you can just use your phone? I’m not threatened by this as a photographer, but I’m glad more and more regular people can share their life with the world without having to be an “expert.”
The world is better this way, because most people just want to see their friends and kids, people they love, and the places they’ve traveled to.
I encourage you to do this, to keep up your social media campaigns, and when you need permanent professional looking web photos call me up for a session. But there are a few easy tips you can do for now.
- To prevent blur you can hold the phone against a pillar or table or keep it steady. Many have voice commands, and sometimes you can set it up to delay 2 seconds after you press it.
Don’t shoot into the sun. Unless you know what you’re doing and purposely want to. You know those awful dark face photos you don’t know how to fix? All the editing in the worlds can’t save a bad photo. Light doesn’t have to be complicated. Have the sun behind you (the shooter) or to the side and it’ll be easier.
- Inside shots are tricky. They often turn out blurry, because your auto settings have trouble in the dim light. Look for bright rooms and white walls. How do you get it right in a bar? Well, everyone knows your tipsy, and you’ll probably want to delete those anyway. 🙂
- Use hashtags that regular people use. For instance, who would actually look up #smallbusiness photos? Other small businesses or maybe people that cater to small businesses. But the regular crowd are looking up fashion, food, outdoor, etc. Put yourself in the mind of the user.
- Look up the hashtag in your specialty and “like bomb” random photos. You’ll get people familiar with you in that community if you do it enough. Don’t waste time with the ones with tons of fans, but following hardly anyone. Even though you might love their photos, they won’t follow back.
- What if your business doesn’t seem that interesting to most people? My mountain photos are easy to share, but not everyone spends their time in national parks. Look for genuine expressions in regular people, and stories about people and things others identify with. They don’t need to be fancy to be authentic. There’s something that appeals to people about certain expressions that make a story in one shot. You’ll know it when you see it.
Use filters. When I first saw people using IG filters, I’m like what, did we just walk into the 70s or what? You don’t have to go overboard with them as there are settings on there where you can go partway. I’ve often had good luck with Ludwig when I feel my phone photos are too bland. Have fun with them.
Bonus tip: Be genuine. No one is impressed by the fact that you have a huge amount of followers and you unfollow everyone you follow.
One time a health bar followed me and I thought they were such a cool startup I checked them out and bought one. Then they wrote me a note and I ended up sharing it on my own Instagram. Relational branding like it should be, right?
Enjoy your social media chill time. Let’s exchange stories, shall we? Find me on Instagram as @outbacktales.